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Lotus Botanicals, found at lotusbotanicals.com, is a clean beauty brand specializing in plant-based, cruelty-free skincare and haircare products. Positioned as a competitively priced, natural alternative in the Indian beauty market, it competes with other popular brands like Mamaearth, Plum, and WOW Skin Science. Promotional codes and sitewide sales, such as "buy one get one" offers, often become available during major festive seasons and for new product launches.